When in Fashion is supporting Great British Talent

Great British Talent 

Every now and then When in Fashion supports great causes. Causes that are digitally related, marketing related and of course- Fashion related. 

I would like to share with you all the event for Nottingham Trent University- of Fashion and Textile management. The final year Grad show for the class of 2012. The theme this year is 'Great British Talent' showcasing the final year students work spanning over a time period of four years. 

With a kitsch, quirky and retro theme incorporating a modern spin of integrating new digital innovations to move with the times. Showing work from students who have spent a year in industry in roles such as: Buying, merchandising, marketing communications and garment technology it highlights the best in british fashion business. With experiences in brands such as Wrangler, Debenhams, River Island, Timberland, Starworks, Asos, Marks and Spencer ( and that's just to name a few) these students have pushed the boundaries of working in fashion and are opening their doors to you and industry experts to celebrate in their four years of work. 

A little spoiler of what the room could look like - Interactive frames in a nostalgic gallery space showing four years worth of fashion and textile management work. But you will have to show up on the night to find out what the Great British Talent has to offer! 

24th of May Nottingham Trent University 

Follow on twitter @Fashion_Grads for more information on when and where. 

This is a must visit to be When in Fashion 

Mr Midnight! Helping lonely Londoners find luv!

Valentines day just got very very cool! 

Frankie Midnight is the cool new creation of Isobar mobile one of the UK’s leading mobile marketing agencies, this Valentines day.


It is a campaign launched to help you figure out if he or she likes you! The concept draws from the traditional anxiety surrounding Valentines Day, the creative takes customers on a digital journey via their handsets and seeks to answer the eternal question, ‘Does s/he love me.


Inspired by film noir, the campaign shows in over 300 high-profile sites in London and Manchester, promoting either a ‘Does He Love Me?’ or ‘Does She Love Me?’ title. Each poster features a QR code or URL call-to-action, which pushes consumers to a purpose built HTML5 site.


A great interactive experience with a suave new character to help find you luv in the city! 

Knock on Mr Midnight's door to start the luv investigation!

See Mr Midnight P.I. around town and scan in the QR code to find out doesheluv.me

Choose a guy or a gal from your Facebook friends to find out if your relationship will succeed!

For more information see: doesheluv.me or follow @FrankPI_14 on twitter

When in Stones goes Smart phone

Check out the new QR code for When in Stones.

Enjoy!

When in Stones comes to When in Fashion

The search is over 

Now you love your jewels. However it is the most frustrating feeling to have to travel half way round the world to get a bloody bargain. By the time you have booked the flight checked in extra overweight, checked in online and taken a taxi to the ass of the world you might as well have bought from Tiffany's!!!


The search is over. No longer do you need to scour the net for vouchers or promos. No longer must you travel to the end of the world to find a statement piece.

When in Stones is now online!

a) if you are in need of a quick shopping jewelry fix then shop at When in Stones
b) if you are in the market of some semi precious gems then shop at When in Stones
c) if you are a hipster of the biggest kind and just love the luxury of parading around in sparkly gems then shop at When in Stones
d) if you love fashion but don't want to pay the heavy price tag then shop at When in Stones
e) if you want all of the above .... Shop at When in Stones

Hand made and each being one of a kind from the souks of Marrakech, When in Stones is there to make girls feel special, unique and precious.

Pricing ranges from 10-100 pounds and if your lucky you might be in with a chance to receive a % off!

A new style site which gives you the latest trends at you busy fingertips this is a great site to keep in touch with trends which highlight the beauty of statement jewelry.


This is a must shop When in Stones

For more info see: www.wheninstones.wordpress.com

Twitter: WhenInStones

WHEN IN VINTAGE HEAVEN - The Mad Hatter has some serious Style

A very vintage tea party! 

Now imagine if you would, that you are preparing for the mad hatters tea party and you need trendy china wear and lots of tea cups and vintage table cloths. Where will you buy on bulk??! So much to do so little time!

'Vintage Heaven is your treasure trove of retro and mid-century objets d'art, opening up the world of yesteryear to one and all.' I couldn't have said it better myself! 


Every collection is colour coordinated and almost sets out a table setting for you with beautiful patterns, shapes and textures. You feel immersed in a history of possible table settings, and you don't know which one to pick, so you decide on a melange of all colour options, creating a cool retro vibe. 


This is a great place to go mill around, check out the little coffee place at the back of the shop for afternoon tea and cake, with beautiful mixed and match teapots and teacups.

This is a must visit When in London 


MARCH HARE:
A very merry unbirthday to me

MAD HATTER:
To who?

MARCH HARE:
To me

MAD HATTER:
Oh you!

MARCH HARE:
A very merry unbirthday to you

MAD HATTER:
Who me?

MARCH HARE:
Yes, you!

MAD HATTER:
Oh, me!

MARCH HARE:
Let's all congratulate us with another cup of tea ( At vintage heaven)
A very merry unbirthday to you!


For more info see: 

82 Columbia Road,

Bethnal Green,

London. E2 7QB.

WHEN IN KOSOSO-It is SO much more affordable !

That's what I want!

You literally stop, stare and wonder where to start. Think of all the jewellery you find in Topshop, Anthrapology, boutiques down the King's Road or Portabello...all the gems that you pick up, admire and then put down because the price tag is half your rent....it is all here...it is all the same and it is all so affordable!!

Hidden on a road filled with furniture shops, this is an unlikely yet surprising find. Very similar to a showroom this place is full of amazing little gems. You have to walk around a few times to take in the sheer volume of products and choice, yet you can't help yourself by saying ' Oooo that one...and that one ....oh and I want that one too!!'

From ornate bangles of raw cut semi precious rocks, to wooden necklaces and silver beads, costume jewellery galore, suede bags and silk this is a great find in the most unlikely place in Marrakech. You literally want to fill a basket full of fab pieces and tell people back home that you bought it for half the price they did ( and you have 3 in different colours!!!)

This is a must visit When in Marrakech

The best things in life are free
But you can give them to the birds and bees
I want Kososo

(That's what I want)
That's what I want
(That's what I want)
That's what I want
(That's what I want)
That's what I want
(That's what I want)

You love gives me such a thrill
But your love won't pay my Jewellery bills
I want Kososo

for more info see:
Samparely by Kososo

WHEN IN MISHKIN'S - Match maker, has found me a find!

Oi Vey - A Deli with a Cocktail?! 

Coming back from NYC, one would think that you couldn't find a good place for a salt beef sandwich and a nice chicken soup and matzo balls. Well you ( I) was wrong. Please forgive me in this post when I write in the appropriate language of yiddish....

So my bubbelehs. I want to tell you a geshikhte of place where even your bubbies can't compete with. Oi, Oi veys mir!! Mishkin's is a hagodl version of the jewish deli, but with cocktails! Oi ve voy !!! ( lots of shrugging of the shoulders and erratic hand movements!) 

If you want a retro place to eat at, with the element of New York delis, with the beat of the blues, a great cocktail and the fantastic home wear interior inspiration, then you gotta try out Mishkin's!

The dark, yet too cool for school interior mixed with the gorgeous aroma of home made cooking, makes you feel chilled and utterly relaxed. You almost feel like you have been going there for years.

A great place to go with friends, or if you are looking to dare to be different on a first date- then this is the place to impress!!


This is a must visit When in London

Matchmaker Matchmaker, 
Make me a match
Find me a Deli,
Catch me a catch
Matchmaker, Matchmaker
Look through your books
and Find me a perfect Deli!!

For more info see: 
25 Catherine Street, WC2B 5JS

WHEN IN THE POWDER ROOM -A sweet talkin' sugar coated pampering shop

You have a party to go to. You are with your girlfriends. You are sipping on pink champagne and are milling through your wardrobe. You have the outfit yet the dressing up is not over and you want the full pampering process. You go to the most girly, the most camp, the most retro place in London. The Powder room.


Everything is pink, with a hint of the pink ladies from Grease, mirrored and full of fun. If you are on the hunt for somewhere to take your posy of girls then this is the place to go. You will love the 50's feel, the sheer pinkish luxury of it all and most of all you feel like all gals are in it together!

Let the boys sit and read a newspapers ( or ask them to go sit in the local pub) whilst you bask in cream, tea and cupcakes!!

This is a must visit When in London


It's the one and only stop, makes the champagne pop
It's a sweet talkin' sugar coated pampering shop
A sweet talkin' sugar coated pampering shop

It's the one and only stop, makes the champagne pop
It's a sweet talkin' sugar coated pampering shop
A sweet talkin' sugar coated pampering shop

for more info see:
http://www.thepowderpuffgirls.com/

WHEN IN TOM'S KITCHEN - Made in Chelsea

Yummy Yummy Yummy 

A bustling room filled with the aroma of gorgeous fresh food and a buzzing atmosphere. This is Tom's Kitchen. 

Let me set the scene for you. You wander down Cale Street, a little Chelsea Borough street on a warm autumnal day, kicking the auburn leaves from under your feet and letting the fresh yet warm rays of sun smile on your face. ( how very very poetic of me! and now on another note:) 

A trendy neighbourhood filled with look a like cast members of Made in Chelsea. You are literally on the set of the show, wandering around the gorgeous surroundings of the royal borough of Kensington and Chelsea Darling! 

You wander into Tom's Kitchen as if you have wondered into a good friends home and you are popping round for brunch. From English breakfast to gold old hearty meals Tom's Kitchen is a must go to destination to hang with friends and family on those relaxing weekends. It feels as if it is your local, that you have always been there and everyone is totally relaxed! 

This is a must visit When in London

Yummy, Yummy, Yummy.

I got love in my tummy,
And I feel like going to Tom's Kitchen:

The food is such a sweet thing,

Good enough to eat thing

And that's just a-what I'm gonna do.

Ooh love, I told ya,

Ooh love, you gotta eat ya,

Ooh love, I love it so.

Ooh love, you're sweeter, 
Sweeter than sugar.

Ooh love, you gotta go to Tom's Kitchen 

for more info see: 

http://www.tomskitchen.co.uk/chelsea/

WHEN IN DJELLABAR - Marok n Roll in the city!

The King of Swing in Kech! 

Take  a piece of traditional marrocan style and mix it with a bit of Elvis and a bit of Michael Jackson and you are left with Djellabar!

An eclectic mix of all things marroccan and modern art this is a happening place in the bustling new town of Marrakech. This bar is a real melange of all things cool and tradition that you feel that you have entered another dimension of fine dinning and cocktail experiences. If you are the kind of person that enjoys the more risqué and 'Live wild' approach than this is deffinately the place for you.

With nouvelle cuisine, a cool ambience and a taster of all things orient, Djellabar makes you feel as if you have entered another world.

With the cool funk of the DJ playing through the night and acoustic nights to set the smooth scene this a place to chill out and enjoy the setting of northern Africa.

And if you can't bear to leave the vibe and style of Djellabar behind when you exit, there is always the Marok' N' roll style boutique offering visitors a little trinkets and souvenirs of the Djellabar experience!

This is a must visit When in Marrakech

One, Two, Three O'clock, Four O'clock rock,
Five, Six, Seven O'clock, Eight O'clock rock.
Nine, Ten, Eleven O'clock, Twelve O'clock rock,
We're gonna rock around Djellabar tonight.

Put your glad rags on and join me hon',
We'll have some fun when the clock strikes one.
We're gonna rock around the Djellabar tonight,
We're gonna rock, rock, rock, 'till broad daylight,
We're gonna rock, gonna rock around Djellabar tonight.

For more info see:

http://www.djellabar.com/

WHEN IN COS ONLINE STORE- Hallelujah

Oh Happy Day!

The day has come. The day that I have longed for, for so long. COS brings its wonderful fashion to the world wide web! I can sleep well at night knowing that no matter where I am in the world, I can go online and quench my COS thirst, by adding something to my virtual shopping bag and purchasing online.

Going online and skimming through the simple online store, you can't help but add to bag on a continual basis. It is as if COS has wondered into my house and allowed me to shop now and save for later in my wardrobe. I get carried away and I want to share all my new purchases with all my friends so that they can feel that wonderful feeling of jealousy, however....They can all buy it now too!!

You must have a look When on the new COS online store!


Celebrate good times,c´mon! (Let´s celebrate)
Celebrate good times, c´mon! (Let´s celebrate)

Theres Shopping goin´ on right here
A celebration to last throughout the years
So bring your good times, & your credit card too
We going to shop all year round with you ( COS store) 


for more info see:
http://www.cosstores.com/

WHEN IN DARYL K - Right on trend

The Soho independent Fashion Gallery 

Imagine if you could turn your wardrobe into an art gallery. High ceiling walls, all white, lots of natural light coming through the windows and situated into the hip area of the city, full of trendy downtown studios and people who enjoy organic coffee and ciabattas. This is Daryl K. A little boutique on Bond street NYC which showcases simple, yet cutting edge designs. Simple silhouettes, with mixtures of wool and leather, netting and chiffon, Daryl K is right on the money when it comes to what is in trend.


There is that element of masculine vs. feminine, with that soft touch for floating fabrics which drapes on the body. Similar colour schemes emulating the seasons vibe, and a real significant touch on todays trends.

This is a must visit When in New York

I'm cool and I'm happy 
I'm trendy but I'm kind 
I'm chic but I'm unique, yeah 
I'm high but I'm grounded 
I'm sane but I'm fashion forward
I'm in the know and I'm hopeful baby 

What it all comes down to 
Is that everything's gonna be fine fine fine 
I've got one hand in my pocket 
And the other one is giving a high five 

for more info see:
21 Bond Street 
New York, NY 10012
(between Lafayette and Bowery)

When in Lotus Privilege - Something out of an old movie

Marlene Dietrich's swing pad! 

Imagine you had stepped through a time portal and on the other side awaited the exotic time of the 20s, featured in Marrakech when continents where so far apart from each other and crossing boarders was a luxury. This is what it feels like to step through the doors of the Lotus Privilege in Marrakech.

You enter through dark alley way ( something out of Indiana Jones) and through a door the size of a wooden house ( something out of Lord of the Rings) and into a world of modern comforts with oriental twist. A world of black and white and a splash of bright colour, filled with mirror mosaic and glass, wood and velvet and all you want to do is fox trot your way through the courtyard like a dance from a Fred Astaire movie.

If Marlene Dietrich had a house in Marrakech then this is what it would look like. All the masculine/feminine fashionable features you could dream of and done with such elegance and poise.

Even if you are not staying at the riad for your trip you must try their taster menu dining experience. 7 beautifully prepared dishes, all mini and bite size gourmet cuisine, yet you feel filled and complete at the end of your night and you wish only to sit but the crystal blue plunge pool and listen to the cool water wonder.

This is a must visit of must dine When in Marrakech


If you went here for a night or more 
You wouldn't be a-wanderin' from door to door 
Why don't you do right, like some other people do? 
Get out of here and try this riad too

I fell for your jivin' and I took you in 
Now all you got to offer me's a drink of gin 
Why don't you do right, and try this riad too 
Get out of here and get and try this riad too Why don't you do right, and try this riad too  
and try this riad too 



for more info see:
http://riadslotus.com/

WHEN IN BLK DNM- Occasion Chic

How to look so naturally good! 

BLK DNM once again knows great styling. For that effortless look in being cool at the office, to hanging out with your mates, or simply strutting yourself down the high street, this brand defines the ideology of 'less is more' .

With amazing tailoring to fit with simple jersey and cutting edge denim fits BLK DNM gets it right in the trend spectrum.


If you take a look at their website - the outfit styling is the culmination of effortlessly cool, yet structured and perfectly planned, that ever slight juxtaposition of concept- 'How to look good without evening trying!'( yet you know deep down what you are going to wear and how you are going to show it off)

I love the idea of taking something chic and beautifully manufactured with a simple staple item that can be worn till it falls off your body. BLK DNM does this so well. Muted colours with a hint of a flash tone, it gives across that sense of Acne vs. Jill Sander with a little bit of an urban story to the collection.

If you want to find items that are timeless and that you will always need and will always want to wear than this is a must visit When in New York


If I could dress like that,
I would give anything
Just to dress one day, in those denims and shoes
If I could dress like that,
what would I do,
What would I do

for more info see:
http://us.blkdnm.com/

WHEN IN CAFE NATION -One Drug, one Nation- Cafe nation!

There is only one destination- That's Cafe Nation! 

I love the little pit stops after a hard days shopping! You have your carrier bags and you sit sipping on a cosy latte whilst counting all your items. I get that exciting thrill of counting the bags and I scold those who think of decanting items into one or less bag for less luggage! ( the whole point is to show off your successful day!)

It is all nicely topped up with a calming coffee and pain o chocolate in a funky environment to end the day or take a pause from the hectic crowds.

Down Hopland sits a little bar that is the definition of the word retro that if you read the Oxford dictionary, under the word: Funky - you would see the name  Cafe Nation next to it.

Antwerp is one of those cities full of little hidden away gems,so you really need to go dig them out. That is the whole fun when visiting Antwerp. Its like a game of hide and seek with great purchases at the end of every seek!

Cafe nation is tucked away at the quiet end of Hopland filled with retro furniture and a massive image of Cher Guevara ( She looks so much better with that hat! )with the slogan. One Drug, one Nation - Cafe Nation. It almost feels as you have entered a secret parties hide out filled with the gorgeous aroma of coffee flavours.

Come here and sit in the mixed matched furniture, or if it is a sunny day then chill out in the garden sipping on an iced latte.

This is a must pit stop When in Antwerp.

Follow me 
And let's go 
To the place where we belong 
and leave our troubles at home 
Come with me 
We can go 
To a coffee shop of love and joy 
A destination CAFE NATION! 

for more info see:
Hopland 46
2000 Antwerp, Belgium

WHEN IN JEWELLERY - Maria Zureta

Bei Mir Bist du Schön

Vintage - a word used more often than 'polkadot' and 'trimmings' in the fashion world nowadays. We use history to inspire the future however some designers are able to create trends rather than follow them. I met Ricardo Costa, creator of Maria Zureta Jewlery at Portabello and Spitalfields market a few years ago, where he was a stand attracting the fashion forward and slightly more risqué customer. The customer who wants to have everyone at the evening cocktail party approach them and ask 'I love your necklace, where is it from?' . The customer who has great style and a slightly more complex personality ( seems like I am describing myself!)

He takes unique pieces of old jewellery and refashions it into something spectacular and before you know it, before you can shout,' Givenchy, YSL and Margiela!' - you are wearing something exceptional. Chains and brooches, old spoons and lighters, twine and buttons, every piece is totally different with a little part of history attached to it, so you know that you are wearing a one off.

I feel when I wear each one of my pieces it says a little bit more about my own personality, a little more complex yet always glamorous. If you are looking to be different then you must have a Maria Zuerta piece. If you want to take vintage to another level then you must have a Maria Zureta piece. If you looking for that one item that will make the most simple outfit a work of art then you must have a Maria Zureta piece. If all of the above - Then you must have a Maria Zureta piece!!

This is a must visit When in London

Of all the designs I've known, and I've known some
Until I first saw you, I was lonesome
And when you came in sight, dear, my heart grew light
And this old world seemed new to me

You're really swell, I have to admit you
Deserve expressions that really fit you
And so I've racked my brain, hoping to explain
All the things that you do to me

Bei mir bist du sch"n, please let me explain
Bei mir bist du sch"n means you're grand
Bei mir bist du sch"n, again I'll explain
It means you're the fairest in the land

I could say "Bella, bella", even say "Voonderbar"
Each language only helps me tell you how grand you are

for more info see:

www.mariazureta.com